Style Edina 2025
I led the creative development and execution of the Style Edina campaign, bringing the event to life across digital, print, and on-site experiences.
The campaign was built to create a cohesive experience across digital, print, and in-person touchpoints—connecting the runway event with the broader retail community.
My work included designing event signage, developing marketing campaigns, and building a digital program and website that served as a central hub for the event. The site featured participating partners, complete runway looks, and product details—including direct links to featured pieces and beauty elements—creating a more interactive and shoppable experience.
The goal was to create a cohesive, elevated campaign that reflected the energy of the event while making it easy for attendees to engage both in person and online.
Below are highlights from the event.
Marketing Campaign and Assets
I developed a full set of campaign assets to promote Style Edina across digital and print platforms, creating a cohesive visual identity that carried through every touchpoint.
The work focused on capturing the elevated, fashion-forward feel of the event while maintaining consistency across social, digital, and promotional materials.
The Digital Program
The digital program extended the runway experience by organizing each look in a way that made it easy to explore beyond the show itself.
Outfits were broken down by retailer and paired with corresponding beauty and styling details, while also highlighting all participating partners throughout the experience. This created a more connected and interactive way for attendees to engage with the event.
The success of the program led to it being carried forward and further elevated in the following year, evolving into a more interactive, shoppable experience that extends the runway beyond the event itself.
Articles
Explore Edina Blog
Edina Chamber Press Release
I wrote the Explore Edina blog and the Chamber’s official press release to support the Style Edina campaign, combining editorial storytelling with clear, strategic messaging.
The blog highlighted participating retailers, featured looks, and the overall experience of the event, while the press release focused on communicating the scope and impact of Style Edina to a broader audience.