Explore Edina Instagram
I lead both the creative and strategic execution of Explore Edina’s social media, from content design and campaign planning to scheduling and performance tracking.
By understanding audience behavior and tailoring content accordingly, I consistently create posts that resonate and perform. On a month to month basis, this approach consistently generates over 415K+ views and reaches more than 100k accounts—86% from non-followers, helping drive new audience growth.
Meta ad campaigns consistently outperform Instagram benchmarks, achieving click-through rates 2–5x higher than average while increasing overall visibility for the community.
In addition to content development and campaign execution, I collaborate with and manage influencer partnerships to expand reach, drive engagement, and ensure alignment with overall campaign strategy.
Organic Social Posts
38,840 accounts reached
37,139 accounts reached
7,455 accounts reached
16,500 accounts reached
Organic content has been a primary driver of reach and audience growth, built on a consistent posting strategy and an intentional approach to storytelling.
By creating content that highlights local businesses and experiences in a more engaging, narrative-driven way, posts are able to connect with the right audience and extend beyond our existing following. Collaborative posts have also played a key role in expanding visibility—amplifying reach while supporting and uplifting community partners.
Content consistently performs above average, with the majority of reach coming from non-followers and helping introduce the brand to new audiences.
Meta Ads
4.3%
45,411 accounts reached
4.2%
72,766 accounts reached
5.8%
50,219 accounts reached
10.1%
52,729 accounts reached
I manage paid ad campaigns for Explore Edina, using audience insights and intentional creative to build on the storytelling we’re already doing through organic content.
The goal isn’t just reach—it’s making sure the right people are seeing the right content at the right time. By pairing strong visuals with targeted messaging, campaigns consistently outperform Instagram benchmarks, with click-through rates 2–5x above average.
Paid ads play a key role in extending our reach, supporting growth, and amplifying the impact of each campaign.