Explore Edina Instagram
I manage both the creative and strategic sides of our social media, from designing content to scheduling and campaign execution. By understanding our audience and tailoring content to their interests, I consistently create posts that resonate and perform well. In just 30 days, this approach drove 78,000+ views and reached over 29,000 accounts, with 86% of traffic coming from non-followers—many of whom convert to new followers. Since January 2024, we’ve grown from 1,400 to 4,300+ followers, adding 340 per month on average—while campaigns consistently outperform Instagram benchmarks, achieving click-through rates 2–5x higher than average and boosting visibility for our community.
Best Organic Social Posts in 2025
4.1%
3,840 accounts reached
2.0%
37,139 accounts reached
Organic posts have been a key driver in expanding our reach and connecting with the right audience. By creating content tailored to our demographic and maintaining a consistent posting strategy, I’ve built strong engagement across campaigns. Collaborative posts have also played a major role in our growth—amplifying visibility while uplifting the rest of our community. Each post delivers above-average engagement rates and introduces our brand to new audiences, with the majority of reach coming from non-followers.
3.4%
6,230 accounts reached
2.5%
16,500 accounts reached
Best Paid Social Ads in 2025
4.3%
45,411 accounts reached
4.2%
72,766 accounts reached
The paid ad campaigns I have put together for Explore Edina have consistently outperformed Instagram benchmarks, driving higher engagement and stronger results than industry averages. By combining targeted audience insights with compelling creative, campaigns have achieved click-through rates 2–5x above standard performance. These ads not only increase visibility and follower growth but also amplify the impact of our organic content, creating a well-rounded strategy for community reach.
5.8%
50,219 accounts reached
10.1%
52,729 accounts reached