Star Tribune Spadea
I designed both the full-color front panel and black-and-white interior ads for the Star Tribune spadea, using a storytelling approach to shape the creative.
The front panel was designed as a bold, eye-catching entry point—capturing the energy of the festival while clearly communicating key event details. Inside, the sponsor ads took a more narrative-driven approach, highlighting stories behind the partnerships rather than relying solely on logos.
This included a feature on presenting sponsor Pacy Erck, which focused on her long-standing connection to Edina’s K-9 program and the broader impact of community support.
The result was a more engaging and meaningful ad experience that connected with readers while elevating the visibility of both the event and its partners.
I designed this spread to highlight the artists at the center of the festival, pairing editorial storytelling with a clean, structured layout.
The feature article, written by the Chamber President, spotlighted the 2024 Best of Show and Award of Merit recipients—sharing their work and creative process in a more personal, engaging way.
On the facing page, I designed a cohesive sponsor layout that maintained strong visibility for each partner while supporting the overall look and feel of the spread.
Together, the pages balance storytelling and community support, reinforcing both the creative and collaborative spirit of the event.