2025 Edina Fall Into the Arts
Event Marketing Campaign
I led the creative for the 20th anniversary of the Edina Fall Into the Arts Festival, redesigning the logo and building out a full campaign around it.
What started as a refreshed identity quickly expanded into a broader campaign, including signage, print ads (local publications and the Star Tribune), digital promotion, and a new event website.
The goal was to keep the heart of the event while giving it a more updated, cohesive look across every touchpoint.
Below are highlights from the campaign.
The Logo Transformation
I redesigned the Edina Fall Into the Arts Festival logo to retain its vibrant color palette while creating a more cohesive and polished look. The updated design introduces a clean radial layout, bringing the elements together in a more balanced and modern way.
I also refined the typography to feel more timeless, while still maintaining the spirit of the original brand. The 20th anniversary version builds on this update—marking the milestone without straying too far from what makes the event recognizable.
The Website
I designed and built a new website for the Edina Fall Into the Arts Festival, creating a clean, functional platform to support the campaign.
Working within a tight timeline, I used Google Sites to develop a user-friendly, easy-to-maintain site without compromising overall design. The layout was structured to clearly communicate key event details while aligning with the updated visual identity.
The result is a polished, accessible site that balances both usability and design. Click the image above to view the site.
Ads
Print + Signage Ads
Star Tribune Spadea
I designed a full set of print and digital ads for the festival, translating the updated branding into a cohesive campaign across multiple placements.
This included a range of materials, from local publications to a full Star Tribune spadea—expanding the reach of the event and creating a strong, consistent visual presence.
The work focused on aligning messaging and design across formats to ensure the campaign felt unified, recognizable, and reflective of the event’s personality.
Articles
Explore Edina Blog
Edina Chamber Press Release
I wrote the Explore Edina blog and the Chamber’s official press release to support the campaign, combining editorial storytelling with clear, strategic messaging. The blog highlighted featured artists and 2024 Best of Category award recipients, while the press release focused on communicating the event’s impact to a broader audience.